I’m currently taking a course on how to write case studies. Being a fiction writer, one of the aspects I love is the research and being able to talk to SMEs. I figured writing case studies would be a good fit. I was thinking about focusing on case studies for professional services. Which leaves it open to a pretty broad spectrum. As a newbie in this field, is it TOO broad? Should I narrow it down and focus on a specific TYPE or professional service?
I am a internet marketing executive so I was looking around for some stuffs which can help us define if the content is good or not. I came around your posts and thankfully got some good clues or copy writing which can help a content writer. This learning can help me too to check whether our content writer is skilled enough to write the content or not. Thanks.

While successful content writers seem to have an enviable life -- they work from home, make their own schedules and work as much or as little as they please -- the vast majority have a hard time making a living of it. They lack the skills necessary to succeed. Because no matter how talented they are, writing skill is simply not enough. So, if you want to become successful as a content writer, you need a full toolkit of marketable skills.
Name recognition is important. Social media puts everything you need within your grasp. Build your audience, meet publishers and talk to industry experts. When your writing is published, the fun has only just begun. The more active you are on social media, the more likely your followers will be to recommend your content. Successful content writers are active, public and friendly.

Load that baby up into your “Canned Responses” and send it out whenever you need.  Oh, and those blue [purchase] links are just links to PayPal buttons. Don’t get distracted with being over-fancy with shopping carts and merchant accounts and all that jazz. Wait until you’re a baller copywriter bringing in hundreds of thousands of dollars before fiddling with that.
Great stuff Neville! I love what you’ve posted here; I have been searching for information on freelance and copywriting for some time now. Everyone has done an awesome job posting on your site, it only motivates me to keep going. I’m aware of some of the obstacles and aware there will be more for me to cross, but its sites like this that encourage beginners, such as myself, to dive right into the writing world. You pointed out key points: “just start writing”, join groups that are already writing, and read material pertaining to writing. I only did one of the 3, read about copywriting, lol, I know what your thinking, “this guy must have JUST started”, yes, and thankfully, your site has opened a new portal for me. I’ll join a writing group or some writing groups after this post, and I’m taken your advice today by just start writing on your site. I know its a long way up the latter, but I’m determined to use my skills that has been repressed for sometime now. I actually have a great paying job, but, like most writers, I want more time for me; I spend entirely to much time doing someone else work making them rich, when I can use my own skills to make a decent living and have fun while doing it, its a no brainer for me now. Although, I know it will take dedication and consistency, which I know I have, I’m eager and filled with writer passion. Again, thanks to everyone and good luck to all, including myself. “Here we go”!
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