Since then I’ve been trying to recapture the same flame I had going on Elance on the Upwork platform. I’m honestly just frustrated with platforms such as these. I’m an experienced Copywriter, with a Journalism degree. I want to make this a career. I know that I have services that many can benefit from. All of your advice is what Ive been searching for. It’s extremely difficult to to find resources on how to carve out a writing career. You genuinely want to help others, and I thank you. I’m going to put everything I’ve just learned from you to work today!
The need for proper writing skills in the different spheres of industries cannot be understated. This course will help you to explore the techniques for writing press releases, white papers, case studies and more. Along with this, you will also understand how to publish and go forth to communicate proficiently. Learn the most popular sales-lead generation secret of all time and have a look at real-world examples. The primary goal of this program is to teach you to deliver your ideas with clarity and the intended impact.
Competitor research is important, but you also have to be extremely familiar with your own product or service. Rolls Royce was one of the first major accounts Ogilvy won when his agency was in its early years. In his book, he talks about spending a full three weeks reading about the car to come up with one simple headline: “At sixty miles an hour, the loudest noise comes from the electric clock.” This might not seem like the type of detail that would take you three weeks to find, but sometimes you need to give your brain time to let the information soak in.
Take it from someone who writes for a living: Just start writing. Your first idea is probably not going to be a winner, and that’s why you should get it out of the way as soon as possible. Write out all of the ideas you have for your copy, no matter how silly– you may be surprised at what gems come out of a brainstorming session where you don’t edit or criticize your creativity.
I’m a mom to twins and my background is Psychology and education. But you know what? I pitched to several job ads and landed a gig writing about car seats, road trips and and gas prices. I wasn’t going to say no to that and plus they were looking for a writer that was a mom. Here’s my posts on my first freelance writing gig. http://www.wheels.ca/author/elna-cain/
Videos. Gary Vaynerchuk is a master of content marketing using online video, just take a look at his YouTube channel. He got his start creating videos to promote his family’s wine store and through those videos and other online marketing he eventually grew it to a $45M empire. Videos and podcasts are a largely untapped form of content marketing because people think it’s expensive and hard. But with the falling cost of professional grade equipment creating high quality video and audio content is easier than ever. Amateur video content marketing has been used to sell blenders, launch new dental products, and market Hong Kong visa consulting services. What video could you throw together for your company that might change your fortunes overnight? It might be easier than you think.
During the baby boom era, Kellogg’s began selling sugary cereal to children. With this change in business model came sociable animal mascots, lively animated commercials and the back of the cereal box as a form of targeted content marketing. Infographics were born in this era. This represented a new approach to make a brand memorable with the audience.
This platform provides you with a list of classes on the various aspects of professional writing skills. Divided into three difficulty levels – beginner, intermediate and advanced, there are courses for varying kinds of requirements. Explore the different aspects of this skill, working on social media platforms such as Instagram, LinkedIn along with the accompanying examples in the programs. Upon the completion of your chosen training, you will have projects to showcase your newly acquired skills and the knowledge to implement them at your workplaces. Additionally, the lectures help you to understand how to turn your skills into successful sales.
In mid 2016, an Indian tea company (TE-A-ME) has delivered 6,000 tea bags to Donald Trump and launched a video content on YouTube and Facebook. The video campaign received various awards including most creative PR stunt in Southeast Asia after receiving 52000+ video shares, 3.1M video view in first 72-hour and hundreds of publication mentions (including Mashable, Quartz, Indian Express, Buzzfeed) across 80+ countries.
It's important to do regular reporting -- I recommend monthly -- on each of these metrics so you know where your growth levers lie. Regular reporting also helps you identify negative trends or plateaus early-on so you can address them before they become bigger issues. Most importantly, however, tracking the success of your initiatives makes it easy for you to repeat what works, eliminate what doesn't, and promote the success of your content marketing program so you can justify its expansion, and its seat at the modern marketing table.
The content you create should be shared on the social networks on which you're active. (And if you're not active on any, this is one of the reasons to get started.) Moreover, Google's algorithm considers social signals as one of its most important ranking factors -- socially shared content is a vote of approval, or at the very least importance, so it makes sense Google would consider it when deciding whether a post should rank well in organic search.
Have you ever heard the phrase, “Sell a good night’s sleep, not the mattress”? Think about all of the mattress commercials and advertisements you’ve seen before. Do they lead with coil count or insulation padding details? Nah. They sell you on how comfortable the mattress is, how well you’ll sleep on it, and how much more productive and enjoyable your days will be when you are well-rested. They want you to positively frame their product, envision yourself using it, and negate any potential concerns you may have.
I got my first writing gigs by responding to a craigslist ad for a blog post writer. The pay was horrible, like $5 per post, but they only took about 15 minutes to write so that is $20/hour which according to one of Neville’s posts that is about average pay for a freelance copywriter. Good experience in that it showed me what companies were looking for in word counts, topics, SEO. It also forced me to work quickly.
If your score is too high, it doesn’t mean you need to dumb things down for your readers — it just means you might need to make simpler word choices or cut down your complex sentences. This ensures that visitors of varying education levels can get value from your content, and that readers who may speak English as a second language will understand it too. It also just helps keep your tone clear and relatable which should always be a goal when you’re creating web content.