My big mistake was quoting based on hours at first — because I’m really fast, I’d quote a ridiculously low rate. Now I quote based on the value of what people will get. Because I’ve been in online business for about 6 years, I bring a ton of experience and strategy as well as a way with words. :) They’re happy, I’m happy, and my old “friends” now have to stand in line to book me. Bwahahahah!
The short answer is that she found me and cold emailed me. The long answer is that she was Googling for copywriting tips and stumbled across an article I wrote a few years ago with a list of copywriting resources. (This makes me cringe a bit to share, since it’s so old, but here’s the blog post: http://skillcrush.com/2014/09/18/write-better-copy/) The interesting thing here is that when she read the article, she looked at the author name and recognized me from Instagram, where she already followed my account all about vegan food (http://instagram.com/randlebrowning). Since she’s launching a vegan health supplements company, she thought I’d be a great fit to write copy for her…and I am! It has been a really fun first project to work on.
I’ve spent the last 2 years doing a lot of resumes and LinkedIn profiles for job seekers. I’ve also done a lot of biographies and social media marketing copy and consulting for coaches, authors and other solo business owners along the way. But now I’m leveraging my last two years of experiences (all of which were paying gigs, so no need to smack my pen out of my hand, LOL!) and I am positioning myself to expand and work with bigger companies like my first one.
There are a host of metrics to look at when you have a robust analytics solution, but having too many goals to live up to tends to result in prioritization difficulties. I recommend content marketing teams have 2-3 metrics they measure, and perhaps some secondary metrics each sub-team can measure to help understand when there are different levers to pull. Here are my recommendations:

Thank you Neville!! Your writing is very inspiring, humerus and educational. I recently took a leap of faith and quit my job so I can work from home. I have been following your posts for the last two days and finally got the courage to write something. I was looking into other types of work from home opportunities which led me to scams or purchasing starter packages. Now I’m 100% sure of what I would like to do. You will be seeing more of this Future Freelance Copywriter.
I’ve spent the last 2 years doing a lot of resumes and LinkedIn profiles for job seekers. I’ve also done a lot of biographies and social media marketing copy and consulting for coaches, authors and other solo business owners along the way. But now I’m leveraging my last two years of experiences (all of which were paying gigs, so no need to smack my pen out of my hand, LOL!) and I am positioning myself to expand and work with bigger companies like my first one.
Use an existing degree to get into content writing. An English degree, or other writing and reading focused degree, can be used to get into content writing, especially if you feel you have strong writing skills. Consider how well you did in your English classes, writing essays, book reports, and other assignments. Would you be willing to spend hours a day writing on a variety of topics for an employer? Could your existing writing skills translate into more professional writing for an employer?[8]
During the baby boom era, Kellogg’s began selling sugary cereal to children. With this change in business model came sociable animal mascots, lively animated commercials and the back of the cereal box as a form of targeted content marketing. Infographics were born in this era. This represented a new approach to make a brand memorable with the audience.
I’ve spent the last 2 years doing a lot of resumes and LinkedIn profiles for job seekers. I’ve also done a lot of biographies and social media marketing copy and consulting for coaches, authors and other solo business owners along the way. But now I’m leveraging my last two years of experiences (all of which were paying gigs, so no need to smack my pen out of my hand, LOL!) and I am positioning myself to expand and work with bigger companies like my first one. 
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