So, whenever someone asks me what I do, I reply that I’m a content writer. Quite often, they aren’t sure what that means, and for good reason.  It’s not the most descriptive job title in the world, but that’s because content writing has to remain as open and flexible as it can; content writers wear a lot of hats.  Ask 10 different content writers what they do during the day, and you’ll most likely get 10 different answers.  The truth is the job of a content writer is about much more than just churning out articles or blog posts.  Let’s take a moment to break down the job of the content writer, and see if we can develop a more thorough understanding of just what we content writers do – and why you probably need one.
Content writers may need a bachelor's degree or higher. Many employers hire writers with degrees in English, journalism, communications, or creative writing. Depending on the subject matter, content writers might need a degree in a particular field. For example, a content writer creating content for an online math course might need a degree in math in addition to demonstrating solid writing skills.
Electronic services refer to interactive network services.[35] In the electronic service, the interaction between the customer and the organizations mainly through the network technology, such as using E-mail, telephone, online chat windows for communication. Electronic services are different from traditional services and they are not affected by distance restrictions and opening hours. Digital content marketing through electronic service is usually served together with other channels to achieve marketing purposes including face-to-face, postal, and other remote services. Information companies provide different messages and documents to customers who use multiple search engines on different sites and set up access rights for business groups. These are some channels of digital content marketing.[27]

Throughout this training the instructor Ian Lurie will show you how to write copy that conveys your story and sells your product. Explore the different types of copywriting, benefits of drafting on paper, going over the general rules and optimize the content based on the outlet and platform. The lectures are accompanied by exercises and quizzes that let you get hands-on.


Ask a ‘yes’ question – This is a little trick many copywriters use and is something many bloggers use too. Open your blog post with a question that has a ‘yes’ answer. This immediately makes your post more engaging and conversational. Secondly, when a person answers ‘yes’ to your question, this means they want to learn more about the topic, and they are more likely to read your post.

In some cases, the guidance or existing copy that a content writer receives from his or her client is, in a word, awful. Many are the days that I’ve sat down to look at a wall of ill-formatted, poorly spelled, stream-of-consciousness rough copy, and begin the arduous task of editing and polishing it. It’s the intellectual equivalent of cleaning up someone else’s bedroom: you just don’t want to know what goes on in there to cause such a mess. Still, we do it, and we smile, because in the end making you look and sound good is what our jobs are all about.
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